Manager Media & Communications
Employer:
Darden Restaurants
Location: Orlando, Florida 32809 United States
Last Updated: 02/17/2009
Job Type: Employee
Job Status: Full Time
Please see Job Details for Apply instructions.
Job Description
Media and Communications Manager
Job Description: Media and Communications Manager
Job Overview
The Media and Communications Manager manages the planning, organization and implementation of public relations and communications objectives to achieve company goals and build brand equity. The Manager assumes lead responsibility for developing and executing plans for brand focused public relations. This includes internal and external communication functions, interacting with media, community leaders, vendors and operators in the local areas of our restaurants. This position also provides day-to-day communications counsel to Operations and Marketing partners, particularly in the areas of issue management and executive communications. Additionally, the Manager ensures internal communications are executed within the framework of Darden's Internal Communication strategy in order to reinforce the culture, employment proposition and brand promise. The Manager leads and supports the development of strategic content for internal conferences and supports executive preparation for communications engagements as directed. The Manager takes the lead in managing vendor partners and public relation agencies, including project work.
Reports to: Director of Media and Communications Direct Reports: 0-1
Representative Roles and Responsibilities
Guest
* Supports and coordinates interactions with select media, employees, PR agencies, and community; ensures messages support brand promise and enterprise alignment
* Supports brand teams in development of communications programs to help achieve marketing objectives
* Provides key messages to Guest Relations to ensure responses to inquiries and feedback are consistent with brand strategy
* Consistently monitors media to identify issues and trends that need to be addressed; leverages insights to protect and promote the brand
Employee
* Supports individual and team performance through actions demonstrating strong team orientation and feedback
* Develops team members by seeking out and supporting training, development, and other professional growth opportunities; manages individual and team performance through coaching, feedback, and performance management discussions
* Develops and nurtures relationships with other Restaurant Support Center teams to proactively develop and implement communication strategies and to remain informed of initiatives and disseminate applicable guest/customer feedback
Financial
* Manages resources, tasks, contracts, scope, and budgets for projects; supports and manages budgeting, contract agreements, and invoice payment for vendor-related work
Process Excellence
* Develops and employs public relations tools (media materials, news releases, etc.) and publicity techniques to raise brand awareness among consumers
* Leads and manages aspects of issue and reputation management as directed; including communications, identification of affected parties; develops and executes response plans
* Supports the identification of potential issues that could negatively affect the brand or enterprise reputation; develops advance response
* Serves as brand spokesperson as appropriate; executes media relations strategy; creates and implements media and communication materials
* Supports executive preparation for media interviews, conferences and other brand related speaking engagements; writes press releases and other written material for internal and external audiences
* Develops operating company communication plans and programs to ensure employees are informed, aligned and engaged with key business objectives in collaboration with Internal Communications; obtains and shares feedback on the effectiveness of communication activities
* Organizes and supports operating company and Restaurant Support Center updates/meetings
* Assists other departments with communications initiatives to ensure message consistency and brand integrity
* Responds to restaurant operations inquiries and provides relevant information and/or resources to support interactions with local media
* Supports the community relations and local marketing needs of operators (e.g. school programs, hotel programs, etc.)
* Manages day-to-day activities of and relationships with public relations agencies and other vendor partners
* Plans, organizes, monitors and controls all aspects of a project and ensures engagement, commitment, and risk management; prepares ongoing communication on project status to ensure senior management alignment
Required Technical Skills
* Public Relations and Media Management: Demonstrates the capability to develop and manage a variety of public relation techniques for brand-building publicity
* Issue and Reputation Management: Demonstrates the capability to anticipate and effectively address issues affecting the brand or enterprise
Required Technical Skills, Cont'd
* Executive Communications: Demonstrates the capability to support and create effective executive communications
* Employee and Internal Communications: Demonstrates the ability to understand employee insights and motivations and tailors communications effectively to create impact
* Brand Strategy Development: Demonstrates the capability to align brand strategy by developing and creating a clear and compelling public relations and communications strategy and evolve and support that strategy over time
* Brand Equity Management: Demonstrates the capability to ensure all brand activities build brand equity
* Project Management: Demonstrates the capability to achieve desired outcomes on time and within budget through the application of project management principles and techniques
* Brand Activation: Demonstrates an understanding and capability in executing the brand strategy
Leadership Competencies
Personal Leadership
* Acts with Character and Integrity: Lives the Darden Values; is truthful and forthright with self and others; aligns words and actions; understands and refuses to cross ethical boundaries even when unpopular; works for the common good, not for personal gain
* Values and Respects Diversity: Makes it a personal priority to embrace and leverage diversity and inclusion; values diverse viewpoints; demonstrates cultural competence
* Communicates Effectively and with Candor: Engages in open, honest, and candid conversations with one another; accurately and concisely conveys key points and main messages across different settings and audiences
People Leadership
* Coaches and Develops: Engages in regular, frequent, and supportive communications and feedback; facilitates professional development to help employees maximize their performance and reach their fullest potential
* Knows and Champions the Employee: Seeks to understand and value employees' unique needs and aspirations; considers talent decisions from the perspective of the employee; brings the voice of employees "to the table;" ensures that they have the tools, resources, and opportunities they need to succeed
Business Leadership
* Thinks Strategically about the Business: Draws upon a solid understanding of the business (e.g., the industry, operations) to critically evaluate pertinent issues, situations, and events; sees clearly ahead; anticipates future consequences and trends; uses broad perspective to make sound decisions
* Knows and Champions the Guest/Customer: Seeks to understand the guest and his/her dining experience; considers business decisions from the perspective of the guest/customer; brings the voice of the guest/customer "to the table;" is dedicated to meeting the expectations and needs of guests/customers; maintains a culture of hospitality and service excellence
* Leverages Capability Across Boundaries: Leverages an understanding of the Darden enterprise and operating companies to fully utilize cross-team, cross-function, and cross-business unit capabilities-systems, people, and processes-to achieve business results
Results Leadership
* Defines and Achieves Excellence with Accountability: Persistently strives for the right goals and measures success in terms of the results achieved; realizes excellence though successfully translating visionary thought leadership into action; holds self and others accountable to a high standard of excellence and performance
* Supports Innovation and Change: Generates, supports, and remains open-minded to new ideas and insights; understands how to manage change and motivate others to embrace it
Education, Training, and Experience and other Key Qualifications
* Bachelor's degree (Communications, Marketing, Journalism, or related field) required; Advanced degree preferred
* 3+ years public relations, media, agency, newsroom or equivalent experience preferred; including 1+ years corporate public relations in a large corporation or agency
* 1+ years employee and internal communications experience in a large corporation preferred
* Proven experience facilitating, aligning and coordinating proactive issue and reputation management preferred
* Proven professional writing and editing expertise across all communication mediums required
* Demonstrated ability to lead, coach and hold team members accountable for performance preferred
* Passion for food and hospitality
* Some travel required
* Or, equivalent combination of education, training and experience
Please send all resumes to slock@darden.com
Contact Information
Contact: Susan Lock
Address: 5900 Lake Ellenor Drive
Orlando, Florida 32809
United States
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