Sunday, March 1, 2009

Pennington, NJ--Cruise Critic / The Independent Traveler, Inc.--Public Relations Specialist

Public Relations Specialist

Cruise Critic / The Independent Traveler, Inc.

Pennington, NJ



We are seeking a Public Relations specialist who will be responsible for all aspects of PR for our three travel web sites with a primary goal of securing widespread, favorable media coverage in top-tier U.S. media.



Job Responsibilities:

• Work with Editors and Marketing Manager to create and update PR calendar for all web sites

• Review editorial calendars for appropriate coverage opportunities

• Develop press release ideas and write and edit press releases and pitches

• Pitch stories to key journalists

• Submit releases to wire services

• Draft weekly status reports and prepare monthly media coverage reports

• Maintain press kit materials and online press room

• Log, classify and store news clips

• Maintain media contact lists and update media database (Vocus and/or in-house)

• Research and pitch speaking opportunities

• Oversee relationship with UK based PR agency and monitor UK PR efforts; work with them to coordinate UK PR calendar

• Respond to Profnet leads and other incoming inquiries from journalists and refer relevant ones to in-house editors

• Respond to or refer incoming inquiries from news media regarding Cruise Critic

• Write, program and analyze surveys

• Work with Marketing Manager on annual awards programs

• Contribute company news to TripAdvisor and Expedia company newsletters

• Work with newspapers and web sites to find opportunities for permanent placements, monthly columns or content licensing opportunities.

• Scan consumer news media looking for coverage opportunities and appropriate media contacts

Hiring requirements:

• Bachelor’s degree from top journalism or communications program at a reputable college or university

• 3-5 years professional consumer PR experience, travel preferred

• Creative thinking

• Strong writing, editing and oral communication skills

• Excellent command of English language, grammar, punctuation and spelling

• Strong communication skills and ability to build internal and external relationships

• Extraordinary attention-to-detail

• Ability to juggle multiple tasks simultaneously and adapt to changing priorities

• “Can do” attitude -- willingness to take on new tasks

• Proficiency with Microsoft Office

• Ability to meet deadlines and exceed expectations





About Our Company The Independent Traveler, Inc., is publisher of travel Web sites including Cruise Critic, the largest cruise site of its kind, reaching over five million unique visitors each year. The Independent Traveler, Inc. is a subsidiary of TripAdvisor, the largest travel community in the world and an operating company of Expedia, Inc. We offer a rewarding and enjoyable entrepreneurial environment with opportunities for professional development and growth, competitive salary and comprehensive benefits. We are located in central New Jersey, near Princeton.





To apply please email cover letter and resume, in MS Word to jobs@cruisecritic.com.





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Cheryl L. Bunkley
Marketing/Media Specialist
(404) 684-6000
horizonmedia@msn.com

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