Marketing & Communications Director - Irvington, NY

Marketing & Communications Director
Waterkeeper Alliance
Irvington, New York


Waterkeeper Alliance seeks an experienced, creative and results-oriented leader to coordinate all marketing and communications activities including branding, membership development, electronic media, publications and outreach. The Marketing & Communications Director is a member of the organization’s management team and works with the Executive Director, Board of Directors and Trustees to ensure that annual marketing and communication goals are met or exceeded.

Waterkeeper Alliance is a global environmental organization uniting more than 190 Waterkeeper organizations around the world and focusing citizen advocacy on the issues that affect our waterways, from pollution to climate change. Waterkeepers patrol more than 100,000 miles of rivers, streams and coastlines in the Americas, Europe, Australia, Asia and Africa. Waterkeeper Alliance ensures that the world’s Waterkeepers are as connected to each other as they are to their local waters, organizing the fight for clean water into a coordinated global movement. For more information, please visit our website atwww.waterkeeper.org, read our magazine, WATERKEEPER, or The Riverkeepers by John Cronin and Robert F. Kennedy, Jr.

Essential Duties & Responsibilities:

Marketing & Communications
• Develop and implement annual goals and plans, including establishing budget needs and priorities
• Direct, quality-control and evaluate all activities related to the plan
• Collaborate with Program Director to develop and implement public outreach and media relations strategies and tactics to advance Waterkeeper’s goals to enhance our visibility, image and influence
• Lead effort to build brand cohesiveness across platforms, including improving co-branding throughout movement
• Stay abreast of current events, issues and trends that may impact our programs

Marketing & Corporate Partnerships
• Develop and manage strategic partnerships to generate financial support, brand awareness and good will
• Partner with Trustees on new prospects, ensuring they are appropriate for the mission and culture
• Identify creative opportunities to leverage cause marketing and other opportunities to advance our goals

Membership Development
• Expand the contributing membership base and corresponding revenue through overseeing the direct mail and online membership development effort
• Supervise the Web & Media Coordinator and efforts to expand Waterkeeper’s profile and generate traffic and engagement online through Waterkeeper’s websites and other social media outlets
• Select, manage and evaluate direct mail vendor and program
• Assign tasks to the Data Management Associate, collaborating with development team on overall program goals and activities
• Supervise Senior Editor in the production of WATERKEEPER magazine and the creation of other materials (newsletters, appeals, etc), ensuring that production schedules are met and materials are repurposed

Location: Irvington or New York, New York

Reports to: Executive Director

Waterkeeper Alliance provides equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, military status, or status as a Vietnam-era or special disabled veteran.

Waterkeeper is a registered trademark of Waterkeeper Alliance, Inc.


Additional Qualifications:
The ideal candidate will have excellent interpersonal, verbal and written communication skills, as well as the ability to translate complex concepts into persuasive terms. Significant experience (7-10 years) in a multi-disciplinary marketing-communications role, and experience in an entrepreneurial organizational setting. A proven track record of building organizational awareness and resources. Computer aptitude, web and electronic media skills, analytical skills, and experience with planning and measurement of objectives. The successful candidate will be creative, diplomatic, well organized, decisive, and able to motivate and inspire staff and stakeholders. Demonstrated affinity for the Waterkeeper Alliance mission. Bachelor’s degree in related field.

How to Apply:
Send cover letter, resume, writing sample and salary history to Careers@waterkeeper.org.